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Whitney Richardson's Blog – February 2012 Archive (2)

Know What You’re Buying

Seems like commonsense advice, no? Not if the messaging is unclear.

This week’s announcement regarding the Federal Trade Commission’s (FTC) settlement with five replacement window companies over misleading energy-efficiency and money-saving claims (or “greenwashing”) calls to mind a seminar I attended at the EcoBuild Conference in December 2009 surrounding the marketing language used to promote environmentally…

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Added by Whitney Richardson on February 25, 2012 at 10:00am — No Comments

The Reader Connection

Production just wrapped on our annual Cozy Cabins issue, featuring 10 great cabins that provide plenty of idea book-worthy photos to save. More important, though, are the stories behind those images. Each homeowner has a unique experience to share, with helpful advice from a first-hand perspective that inspires and motivates so many of you with your own dream.

 

These stories fuel my own idea book as well with interesting topics and concepts that I can…

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Added by Whitney Richardson on February 3, 2012 at 5:30pm — No Comments

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