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Whitney Richardson's Blog – December 2012 Archive (3)

Become a Club Member

There are certain marketplace products that transcend purpose and functionality, and become an embodiment of a lifestyle or mindset. Take Jeeps or Harleys. These brands are so distinct among cars and motorcycles that to own one grants you membership into a special club, as owning one implies inherent interests that are unique to these products and unite these…


Added by Whitney Richardson on December 29, 2012 at 12:21pm — No Comments

Seeing Green in 2013

Each year, Pantone Color Institute selects a color from its spectrum that reflects trends in a variety of industries, including architecture, fashion and furnishings. For 2013, Pantone has chosen emerald as its color of the year — a "lively, radiant, lush" shade of green.


"Today, it is a good thing to be green," says Laurie Pressman, vice president of Pantone, noting that people are adding more green foods to their diet, and companies are using green packaging to emphasize…


Added by Whitney Richardson on December 16, 2012 at 12:37pm — No Comments

Snow Patrol

Although we haven't yet seen snow around our offices, colder temperatures and chilly winds are definitely here. So it won't be before long until we're pulling out the ice scrapers and road salt to battle the onset of wintry mixes.

However, because we tend to see less of this inclement weather than other areas of the country, we're not nearly as efficient as they are…


Added by Whitney Richardson on December 3, 2012 at 5:55pm — No Comments

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