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Honest Abe Log Homes, a 36-year-old manufacturer of log and timber frame homes headquartered in Moss, Tenn., received three national awards as part of the 2016 Jerry Rouleau Awards for Excellence in Marketing and Home Design. Honest Abe President Josh Beasley accepted the awards on behalf of Honest Abe’s owners and employees on Nov. 6 during ceremonies in Clearwater, Fla., at the National Association of Home Builders Building Systems Councils (BSC) Showcase. 

Honest Abe was the Winner in the category of Excellence in Marketing by a manufacturer for its website design and execution. Honest Abe was the Winner of Excellence in Home Design in the category of Outstanding Model Log Homes Sales Center for its Cambridge home plan designed for the company’s Crossville Sales Center. Honest Abe’s national advertising campaign, “Forever Looks Better from Here,” was recognized as an entry of distinction for Excellence in Marketing in the manufacturer’s print advertising category.

Beasley conceptualized the company’s new website,, to be easy to navigate on both mobile devices and desktop computers and to provide informative and inspiring materials. Working with Director of Marketing Claudia Johnson, who developed new content and physically built most of the pages, the pair created a truly customer-centric site.

Michael Hix, a 13-year veteran of the Honest Abe design team, was given the challenge of creating a building that would incorporate the elements customers want to see when they are in the decision-making process into a plan that could stand alone as a home without feeling like a model or showroom. He designed the Cambridge.

“Mike and Claudia create excellent work, so it is great to see individual accomplishment recognized in this setting,” Beasley said.. “It is also motivating for the company as a whole. We work as a collaborative family and team, so when someone is rewarded like this the success is shared, since most everyone has contributed at some level.”

The annual Jerry Rouleau Awards for Excellence are judged by an independent panel of industry experts, and companies like Honest Abe were praised for the quality of their submittals.

“Winners of this year’s awards did a phenomenal job of showcasing the best marketing and home designs in the building systems industry,” said 2015 BSC chairman, Dan Mitchell. “Systems-built technology is the building of the future, and these awards represent what is possible for potential systems-built home owners.”

For more than a decade, the BSC’s awards program has promoted excellence in systems-built housing. Front runners in the industry are honored at the annual awards presentation for their innovative marketing strategies and systems-built housing designs.

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